R&D Center creates innovations with endless attempts

SK magic creates a consumer household appliance innovation story based on excellent investment and outstanding research personnel.

R&D expenses increase rate

20%

R&D staff increase rate

60%

Household Appliance Research Center

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The Household Appliance Research Center was certified by KOITA in March 1992, with the latest research facilities and excellent R&D professionals.

With research on Household Appliances and Kitchen Appliances and research on preceding technologies, we strive to provide a better living environment for our customers by innovating on the inconveniences of life.


Environmental Analysis Center

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The Environmental Analysis Research Center, which has obtained the 'Drinking Water Quality Inspection Accreditation Institution' designation by the Ministry of Environment's Hangang River Basin Environmental Office, has completed a reliable and authorized evaluation.

We promise to learn prior technologies in water quality and air quality, to study product stability with our accumulated technology and advanced equipment, and continue to work for a better environment to provide our customers with reliability.


SK magic innovation began in 1986 with the introduction of gas oven range for the first time in Korea.

1986

Korea's first 30-inch gas oven range

 

 
1988

Korea's first 3-burner gas range

1996

Top broiler oven range designed for Korean eating habits

1999

Appearance of the oven grill

2001

Opening the digital oven era

2006

Korea's first steam oven, a standalone oven grill

2007 – 2008

Launch of multiple oven range from steam, oven, and microwave features all at once

2014

The sensor burner with safe gas flames

A smokeless grill oven range that improved the grill's disadvantages

After launching the first JIKSOO Water Purifier in 2015 with SK magic’s unique idea, we are now creating a new standard for Water Purifier.

2015

Launch of Korea's first JIKSOO Water Purifier

 

 

Korea's first Alarm-Cook Gas Range to notify when water boils

 

 

Appearance of Air Purifier applied with 1st-generation IoT

 

 

SK magic is a premium household appliance applied with IoT and AI that constantly strives to make the customers’ lives more comfortable and richer.

2016

Launch of the 2nd-generation IoT Air Purifier from Korea's first super surround as well as IoT

 

 

Launch of the Super JIKSOO Water Purifier from IoT Function and Infant Water Button for Children

 

 

The beginning of the Induction for EASY COOK of any food

 

 
2017

Oven Range even for IoT, the launch of the Smart Oven

 

 

Hybrid of Gas Range and Induction, the Gas Induction

 

 

Making cleaner with bubble cleanser, the launch of pottery bubble bidet

 

 

A standard for premium dishwasher, the touch-on dishwasher

 

 

To ensure a healthy life for our customers, SK magic always considers home appliances for a more hygienic and clean life.

2018

The All-in-One JIKSOO Water Purifier & Direct Ice Water Purifier, making it cleaner with the first stainless steel tubing

 

 

Appearance of Premium Gas Range

 

 

Launch of Motion Air Purifier that recognizes movements

 

 
2019

Start of a new concept induction hybrid that automatically detects containers

 

 

Appearance of a cleaner Direct Water Purifier, not only as the first direct water in Korea but also for cork UV sterilization

 

 

Launch of upgraded pottery bubble bidet

 

 

SK magic is creating a new era of consumer household appliance paradigm with extraordinary thoughts and endless R&D.

2020

The start of dish management beyond as a dishwasher, Triple Care Dishwasher

 

 

Opening the era of self-managing water purifier, Self JIKSOO Water Purifier

 

 

The start of a new clean lifestyle, All clean Air Purifier