SK magic pursues a natural design
SK magic pursues a naturalness focused on the essence.
The essence of household appliance is the house.
SK magic design captures the naturalness and simplicity that originally seemed to be in the house, and not a cold minimalism.
There are invisible lines in the space of a house. Dishwasher is under the sink, Water Purifier is over the kitchen, and Air Purifier is beside the couch in the living room.
SK magic considers home appliances inside walls and outside walls differently depending on the current living environment.
When a household appliance is designed to fit the lines of space, it is absorbed into the space as life and house become natural.
There are invisible lines in the space of a house. Dishwasher is under the sink, Water Purifier is over the kitchen, and Air Purifier is beside the couch in the living room.
SK magic considers home appliances inside walls and outside walls differently depending on the current living environment.
When a household appliance is designed to fit the lines of space, it is absorbed into the space as life and house become natural.
The design principles of SK magic begin with the essence of life.
Natural
Accessibility
We will provide intuitive UI and usage based on customer experience.
Naturalness
We pursue a naturalness that harmonizes with space.
Monochrome
Essence
We create an honest and refined design that eliminates ornamentation and accessories.
Delicate Sense
Fine details and finishes that reveal a quiet presence
World-recognized design of SK magic, making changes in customers' lives.
Global Design Awards
45 Awards
Domestic Design Awards
38 Awards
Not only winning the Product Design Award in the Red Dot Design Awards for the 7th consecutive year, but also winning the world's first Dishwasher Award for IDEA Gold.
World-recognized design of SK magic, making changes in customers' lives.
Global Design Awards
45 Awards
Domestic Design Awards
38 Awards
Not only winning the Product Design Award in the Red Dot Design Awards for the 7th consecutive year, but also winning the world's first Dishwasher Award for IDEA Gold.
‘Triple Care Dishwasher' is a design that brings out the beauty of straight lines that goes beyond home appliances to furniture.
Furniture look design
Not a white household appliance that simply washes dishes, but a furniture for storing and displaying utensils or a triple care dishwasher designed to look like a decoration. It provides a more professional and luxurious image through edgy formations.
'Self JIKSOO Water Purifier' begins with minimalism that finds perfection in simplicity.
Exclusiveness from Material
To ensure natural harmony in any kitchen, we excluded decorative elements as much as possible and expressed this with a white-colored matte body and an stainless steel-only feel.
‘All-Clean Air Purifier’ revisited the criteria on what to emphasize and what to remove, to focus on the essence.
Simple UX Display
Display, the most frequently used area, consists of a minimum of UX and allows internal separation and cleaning through the display.
Due to the separation of the interior, the contact module connected to the display was boldly exposed and used as a differentiated design element from our competitors.
Due to the separation of the interior, the contact module connected to the display was boldly exposed and used as a differentiated design element from our competitors.
