Introducing the corporate culture of SK magic SK MAGIC APPOINTS SOUTH KOREAN RISING STAR AS BRAND AMBASSADOR The premium brand and consumer choice for home appliances delivers a better lifestyle to all Malaysians Confidence in the Management Philosophy Implementing happiness for stakeholder with SUPEX-seeking culture through the VWBE and confidence in management philosophy V W B E Voluntary and willing brain use Brain Engagement S U P E X A level of Super Excellence, the highest level that can be reached by human ability A spirit of initiative Talent who practices a spirit of bold action and a spirit of winning by fighting work A bold move that motivates oneself to challenge high goals and break the existing framework To strive to develop the skills needed in the process, and to demonstrate teamwork SK magic Story Check our who we are that work for SK magic 01 We pursue happiness We work with confidence and passion with the belief that we can be happier if we are together. We work towards a happy workplace and happy life. 02 We pursue customer's satisfaction We constantly ask and think from the customer's point of view as we try to move on to a different and constantly new life. 03 We innovate and pursue new values We innovate to provide the best products and services and pursue quality management. 04 We work autonomously and energetically Our members challenge themselves to high goals by motivating ourselves and make bold moves that break the existing framework. 05 We pursue social values(SV) We grow with society through not only contributing to economic development, but also creating social values.