February 4, 2021


The premium brand and consumer choice for home appliances delivers a better lifestyle to all Malaysians 

KUALA LUMPUR, 4 February 2021: The premium brand and consumer choice for home appliances, SK magic names South Korean rising star, Park Seo Jun as the brand ambassador for 2021. SK magic will be tapping on Park Seo Jun’s influence to represent the brand’s mission in 2021 – delivering happiness to the daily lives of all Malaysians, and cater to their needs in this new normal. With the ongoing battle against Covid-19, and the recent announcement of another lockdown in Malaysia, it is no doubt that consumers’ demands and spending behaviours have changed. SK magic also will be introducing new slogan Goodbye Old, Hello Magic which represents company’s commitment to becoming a greater home appliances companion than before.

Kim Kyung Won, Managing Director of SK magic Malaysia said, “We take pride in anticipating and satisfying the needs of our customers, we understand that health and safety remain as a priority for all Malaysians. And here is where we see an opportunity to inspire Malaysians to invest in having better quality air and drinking water at home. Which is why as the premium brand and consumer choice for home appliances in Malaysia, we are excited to bring in water purifiers and air purifiers of the most advanced in technology and innovation from South Korea. We are also excited to be working with Park Seo Jun to inspire Malaysians to live a quality lifestyle.”

It is no secret that Park Seo Jun possesses a charismatic charm to win the hearts of many. Besides his appealing nature, Park Seo Jun was also selected as SK magic’s brand ambassador due to his belief that happiness should be in the centre stage of everyone’s life. In addition, throughout his career in the entertainment industry, he has demonstrated the value of continuously seeking improvements to his work. With both combined, everything that Park Seo Jun represents perfectly aligns with SK magic’s 2021 vision in delivering happiness to the daily lives of its consumers.

“As an artiste, it goes without saying that I hold quality at a very high regard. This applies to both my work and the brands I choose to work with. I am excited to be representing a brand from my home country on an international scale. I look forward to sharing SK magic’s mission in bringing happiness to the daily lives of all Malaysians through experiencing the latest technological advances from the brand’s product line”, said Park Seo Jun.

SK magic’s initiatives in research and innovation to deliver the differentiated advanced technology and optimal quality management in its products are conducted with the happiness of consumers in mind. This year, Malaysians will have the opportunity to experience an array of advanced technology of home appliances from South Korea, starting with the first leading-edge JIKSOO system. SK magic’s JIKSOO system is an advanced tankless system that promptly delivers clean and fresh water that is full of minerals through stainless-steel water ways, nano-filtering system and automatic UV sterilization that eliminates bacteria.

SK magic has garnered several awards including the most recent and prestigious ‘Presidential Award’ in recognition of their excellent brand management during the Korea Brand Awards hosted by the Ministry of Trade, Industry & Energy. In March 2021, SK magic is set to open a new brand store in Mid Valley, Kuala Lumpur. For more information about SK magic, visit or follow @myskmagic_ on Instagram, and on Facebook.

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